PhD foundation, January 13, 2026, Cardiff
Data Lab for Social Good, Cardiff Business School, Cardiff University

Design philosophy for scientific slides
Visual and typographic principles
Technical and practical safeguards
Delivery skills
Signal-to-Noise Ratio: Maximize insight, minimize clutter, get rid of what’s not essential.
Cognitive Load: The brain handles about six visual elements at once.
The Rule of Three: Organize your talk into three or four distinct “messages.” The audience will not remember more than this
One Idea Per Slide: Each slide must have a single, central objective.
The Omniscience Trap: Do not assume the audience knows what you know. You have spent years on a specialty; they have not.
Tailor content to audience expertise and interests. You may need to make assumptions!
Hierarchy of Understanding: Figures are easier to understand than words; words are easier to understand than equations.
Graphics: Never have a slide that is only text. Build slides around visualizations.
Show, Don’t Just Tell: Use visuals and examples to illustrate points rather than just describing them

Bullet Points Only: Avoid full sentences and paragraphs
Sentence Headlines: Titles should state findings/message/conclusions.
Redundancy is Good: Short text can reinforce spoken words.
Citations: Place citations directly on relevant slides 1.
Go Blank: Avoid templates and themes.
Background Color Choice: Prefer solid white, white-gray
Image Backgrounds: Desaturate or darken/lighten to avoid distraction.
Font Family: Use sans-serif fonts (Arial, Helvetica, etc).
Font Size: Default sizes are usually too small.
Emphasis: Use bold, not italics, underlining, or ALL CAPS.
Consistency: Keep font roles and collors consistent across slides.
High Quality: Use sharp, high-resolution graphics.
Readability: Ensure text in figures is legible, if you say sorry for it, it’s too small, then question why you included it.

Simplify Equations: Treat equations as visuals; define all symbols.
\[ \begin{aligned} \min_{x \in \mathbb{R}^n}\quad & f(x) = c^\top x \\ \text{s.t.}\quad & Ax \le b \\ & x \ge 0 \end{aligned} \]
No Animations: Avoid flying text and fancy transitions.
Build Method: Use multiple slides for progressive diagrams and to explain complex ideas.
Slide Numbers: Always include them.
Table of Contents: Repeat with current section highlighted.
Extra slides at the end for FAQs or detailed info.
PDF is King: Export final slides as PDF.
Backup: Always have a backup on a USB drive.
website: if you use revealjs or similar, host a copy online as backup.
Don’t Memorize Text. Memorize your outline as a tree of ideas and speak extemporaneously.
Embrace Silence. Avoid filler words such as um and er. A pause is better; it gives you time to think and the audience time to process.
Volume and Tone. Speak loudly and firmly. Vary your rate and volume based on the complexity of the information.
Explicit Language. Avoid vague pronouns like this or that. Say that figure or that equation to be precise.
Face the Audience. Do not turn your back to read the screen.
Eye Contact. Engage the audience by looking at different parts of the room.
Pointers. Prefer a solid stick. Laser pointers move too fast, and mouse pointers are hard to follow and can cause motion sickness.
Nerves. Stage fright is normal. It shows you care. Channel that energy into your voice and gestures.
Honesty is Key. If you do not know the answer, say so. If you simplified something, admit it.
No Apologies. Do not apologize for your English, your nerves, or technical issues. never start with an apology.
Handling Interruptions. If a question requires a long detour, suggest postponing it until the end.
Never Go Over Time. If time runs out, stop and summarize immediately.
Practice. Practice reveals missing vocabulary and smooths transitions. Minimum 10 timed rehearsals.
Iterate. Rehearse with peers to discover unclear points and weak parts of the story.
Books: - slide:ology - Presentation Zen - The Craft of Scientific Presentations
Free photos: - unsplash.com - pexels.com